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Copywriting Systems for SEO and Conversion

Copy Writer playbook

Think of this as hiring Cody to handle your copywriting and messaging this week.

Replace blank-page writing time with repeatable copy systems for landing pages, emails, social posts, and long-form search content.

Start here

Time to first useful output: 15-20 minutes

Tip: set your profile once in Business Profile and it will be injected into prompts automatically.

  1. Pick one offer and one audience segment.
  2. Document pain points, objections, and proof points.
  3. Run the starter prompt and generate first draft + variants.

First win: A publishable draft with hooks, structure, and conversion CTA.

Starting rules

  • Write for one audience, not everyone.
  • Lead with concrete outcomes, not features.
  • Use short paragraphs and direct language.
  • Avoid empty claims and marketing cliches.
  • End with a single clear action.

Starting prompt

Act as a senior direct-response copywriter for founders. Write in clear plain language. Based on the context I provide, produce: (1) positioning angle, (2) 5 headline options, (3) one full draft, (4) objection handling section, (5) final CTA. No fluff.

ChatGPT and Claude setup examples

ChatGPT · GPT-4.1 / GPT-4o

Best for: Fast variant generation and headline testing.

  1. Create a project per product/offer.
  2. Add brand voice notes and banned words list.
  3. Use a strict output format for faster editing.

ChatGPT starter

Write homepage copy for this audience with 5 headline options and one conversion-focused draft.

Claude · Claude Sonnet

Best for: Long-form draft refinement and tone consistency.

  1. Paste your best-performing copy samples.
  2. Give clear voice guardrails and reading level target.
  3. Ask for one polished version + one aggressive variant.

Claude starter

Rewrite this draft in my brand voice and tighten it for conversion while keeping it human.

Prompt library

Copy a proven prompt, run it, then iterate with your context.

Landing page draft

Create full conversion-first page copy.

Library prompt

Write a landing page draft for this offer including hero, problem, solution, proof, objections, FAQ, and CTA.

SEO article draft

Publish useful content faster.

Library prompt

Write an SEO-focused article for [keyword] with search intent match, practical examples, and a natural CTA.

Email launch sequence

Improve email conversion.

Library prompt

Create a 5-email launch sequence with subject lines, body copy, and one CTA per email.

Social repurposing

Turn one article into distribution assets.

Library prompt

Transform this article into 1 LinkedIn post, 1 X thread, and 5 short social hooks.

Copy Partner

Need copy that feels human and converts?

CopyJump helps you move from blank page to clear messaging faster, so you can ship landing pages, emails, and offer copy with less rewriting and more confidence.

Try CopyJump

What to hand off first

  • Consistent publishing cadence
  • Faster first drafts with clearer positioning
  • Higher conversion-focused messaging quality

Examples you can run this week

SEO article production sprint

  1. Define one primary keyword and three supporting intents.
  2. Generate outline, intro hooks, and section drafts.
  3. Refine to match brand tone and add proof/examples.

Example prompt

Write a search-focused article for [keyword]. Include user intent, practical examples, and a CTA to get our free starter prompts. Avoid fluff and generic filler.

Landing page messaging refresh

  1. Clarify target customer and key pain points.
  2. Draft 5 hero variants with concrete outcomes.
  3. Create objection handling and guarantee section copy.

Example prompt

Draft homepage copy for a founder audience that wants to automate work before hiring. Keep language direct, practical, and benefit-heavy.

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