SEO Execution Playbook
SEO Specialist playbook
Think of this as hiring Steven to handle your SEO planning and execution this week.
Run keyword research, build topical maps, and produce optimization plans that turn content into measurable pipeline.
Start here
Time to first useful output: 20-30 minutes
Tip: set your profile once in Business Profile and it will be injected into prompts automatically.
- Pick one business goal and one core topic cluster.
- Collect current pages and top competitors.
- Run starter prompt to produce map + priority list.
First win: A topical map with publish order and internal linking plan.
Starting rules
- Map keywords to intent before writing.
- Prioritize business-relevant traffic over volume vanity.
- Publish in clusters, not isolated pages.
- Link every page to a concrete conversion path.
- Measure rankings and conversion together.
Starting prompt
Act as an SEO strategist for founders. Build a topical map from this niche and business goal. Include pillar pages, cluster articles, intent, internal links, and publish priority.ChatGPT and Claude setup examples
ChatGPT · GPT-4.1 / GPT-4o
Best for: Fast keyword clustering and on-page rewrite ideas.
- Share 5-10 competitor URLs and your current pages.
- Specify target audience and conversion event.
- Request clear publish sequence and internal links.
ChatGPT starter
Create a keyword cluster and 8-week content plan for this niche tied to my lead capture goal.Claude · Claude Sonnet
Best for: Long-form strategy memos and content gap analysis.
- Provide existing sitemap and recent analytics.
- Ask for opportunity analysis by intent stage.
- Request prioritization by expected business impact.
Claude starter
Analyze this site and propose a topical authority roadmap with priority pages and rationale.Prompt library
Copy a proven prompt, run it, then iterate with your context.
Topical map generation
Build a structured SEO roadmap.
Library prompt
Create a topical map for [niche] with pillar pages, supporting clusters, intent, and internal linking recommendations.Content brief writer
Make writing predictable and scalable.
Library prompt
Create a detailed content brief for [keyword] including intent, outline, entities, internal links, and CTA angle.On-page optimization
Improve underperforming pages.
Library prompt
Audit this page and return heading rewrites, missing sections, metadata updates, and schema opportunities.Internal link planner
Strengthen topical authority.
Library prompt
Given these URLs, produce an internal linking plan with anchor suggestions and priority order.Workflow Partner
Automate recurring work and speed up decisions
AutomaticWork gives your team structured AI workflows for repeat tasks, approvals, and handoffs, so decisions happen faster and less work gets stuck.
What to hand off first
- Faster keyword and topic discovery
- Higher-quality content briefs
- Structured on-page optimization process
Examples you can run this week
Topical map build for a niche
- Identify pillar topic and supporting problem clusters.
- Map informational, commercial, and transactional intent.
- Sequence publication plan with internal linking structure.
Example prompt
Create a topical map for [niche]. Include pillar pages, cluster posts, search intent, and internal linking recommendations.On-page optimization sprint
- Audit title, headings, schema opportunities, and content gaps.
- Generate specific rewrites for underperforming sections.
- Define measurement plan for ranking and click improvements.
Example prompt
Review this page for SEO. Give me exact heading rewrites, missing sections, and metadata improvements based on search intent.Get this role's customized prompt library
Fill one short setup form and get prompts customized to your business across this role and every other StaffUp playbook.